Great Yellow is connecting nature and finance, allowing nature restoration projects to run effectively with long-term capital support.
The world is experiencing rapid environmental degradation as a result of an extractive economic model, making businesses vulnerable as nature declines.
A shift to regenerative practices is imperative to break this cycle.
By combining our strengths in corporate finance, technology, and sustainable development, Great Yellow is reshaping how businesses interact with and invest in nature. We are building the financial infrastructure for a regenerative economy which is not only better for nature, but is more resilient, profitable, and future-proof for businesses and society.
We are doing this by providing businesses with the resources to invest in and manage large-scale nature restoration projects in a way that is both regenerative and profitable. We see sustainability as an opportunity, not a cost.
Many restoration projects face similar challenges, and follow common patterns: complex funding needs, scattered data, and difficult project management.
In response to this, and to increase our capacity for impact, we are creating a flexible, scalable framework that can be used by many different projects.
Our new strategy focuses on building a digital platform that brings everything together – streamlining data, simplifying project coordination, and using new technologies – so that any organisation can more easily move to a regenerative model, have a bigger, faster impact on restoring nature and addressing nature-related risks.